Ms. Bijal Shah, the founder of Mental Strength—The Performance Edge, believes that an individual whether an athlete or involved in a any kind of performance, can gain an edge in their performance by being mentally tough. Mental strength is what helps an individual to cross the fine line between simply performing and excelling in it.

From 2004, since she started her Masters degree in movement science with specialization in sport & exercise psychology, Barry University, Miami, she has been working with athletes in various sports. At Barry University, she worked with division II collegiate athletes individual and groups in Golf & Rowing. She did her internship in the Mental Conditioning department at the Evert Tennis Academy, Boca Raton. Here she had an opportunity to work with junior athletes from all over the world and conducted numerous workshops and individual counseling sessions. She has worked with Tennis players and